Le sens des marques et du service > FDG partner of the Croix-Rouge Française since 2021!

FDG partner of the Croix-Rouge Française since 2021!

We are delighted to announce the renewal of our partnership with Croix-Rouge française.

We are committed into two sponsorship projects focused on second-hand goods, a subject that is close to our hearts. This is noticeable in particular through the products and actions of our haberdashery brand Style Couture, whose objective is to promote upcycling, repair and creation.

  • Chez Henry: FDG supports the opening of a new boutique “chez Henry” in Dijon. Chez Henry is a place of life that offers an eco-responsible consumption alternative and values the environmental impact. These are 100% volunteer meeting and engagement places, offering a wide range of second-hand clothing at all prices, open to all, and making it possible to finance local solidarity actions carried out by the Croix Rouge française in the territory.
  • The “Boutiques Croix-Rouge française”: these shops participate in financing local solidarity actions by selling second-hand items. We support them in their redesign based on 4 axes: creation of a new identity including a new brand (the vestiboutiques become “La Boutique Croix-Rouge française”), a new layout to make the places more attractive and user-friendly as well as an extension of opening hours to make the shops more accessible.

At the same time, we also provide concrete assistance to the Croix Rouge française teams in the field through donations of Style Couture products in order to run workshops or equip the teams.

This strong partnership, since 2021, demonstrates our desire to be fully and sustainably committed to the Croix-Rouge française .